Black Friday. Sofa Sunday. Cyber Monday. Are you ready for a week of shopping hell?
Nov 28, · Cyber Monday is the first Monday following Black Friday, and this year falls on November The actual date shifts every year, with this year's Black Friday date Author: Olivia Tambini. While the holiday weekend kicks into full gear, as shoppers take advantage of Black Friday, Small Business Saturday and then of course Cyber Monday, there's another "day" you may not have heard about. It's called "Giving Tuesday." "Giving Tuesday" is a national movement to remind us all to remember those in need this time of year.
But, for each Monday after Black Friday, consumer searches spike up on the internet and online retail websites enjoy their highest traffic and associated sales of the year. This is true for online businesses as well as for brick-and-mortar stores. For many sites, Mondays have the highest internet usage every week, and this normal trend line becomes even more exaggerated and increased as shoppers flock to find product information, locate stores, or buy online.
Keyword searches for holiday-related subjects traditionally start increasing sharply during the last quarter of every year, maxing out just before Christmas:. Source: Google Trends. This year, according to a BIGresearch survey conducted for Shop. Users searching for products to buy online could easily end up opting to go to a physical store location near them out of concern that they might not receive shipped gifts in time.
And, users performing various local searches to find store locations could get lured by contextual advertising into ultimately buying gifts online due to the convenience and free shipping offered by many etailers. Brick-and-mortar stores need to be optimal for local search—your website should have easy-to-find street address, online map, and phone numbers for each of your locations. You should also be easily found in local search engines and online yellow pages directories. Since it can take some time to optimize a site for natural search traffic, and additional time for the search engine bots to index the changes and rank them properly for users to find, even if you did perform some optimization development on your site right now, chances are good that any changes would likely not have sufficient time to help you for this shopping season.
Greenly Scholarship Fund, which provides scholarships for students interested in an eCommerce career. On Cyber Monday itself, more than special offers will be available on the site, what is accounting period assumption of which will be exclusive promotions only available on CyberMonday.
Offers will include free shipping frida kahlo what the water gave me meaning, doorbuster deals, percentages off, and free gifts with purchase. Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land.
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Nov 26, · After Grey Thursday, Black Friday, Small Business Saturday and No Clever Name For It Sunday, we're on to Cyber Monday and already looking ahead to Giving Tuesday. Which raises a question: What Author: Mark Memmott. Nov 24, · Fine then, the day after Cyber Monday is called Two-For-One Tuesday, and it’s where everyone rushes out and snaps up the best bogof deals. Black Friday . Nov 19, · “Black Friday,” the day after Thanksgiving, is the biggest shopping day of the year for U.S. brick-and-mortar retailers. But, for each Monday after Black Friday, consumer searches spike up .
Black Friday offers some huge discounts, but it's by no means the best or only holiday shopping date on the calendar. Roughly Holiday shoppers' approach to Black Friday has changed as well.
Because consumers now have options both before and after Black Friday. According to accounting firm Deloitte, even more shoppers may be avoiding Black Friday weekend altogether this year. The NRF says it expects holiday sales to increase 3. With one more day of shopping on this year's calendar than there was last year and an extra weekend's worth of shopping thanks to the fact that Christmas falls on a Monday this year, the NRF sees U.
Those shoppers just won't necessarily have to pin all of their hopes on Black Friday. With retailers embracing all points on the retail calendar, shoppers no longer need to wait out in the cold, shoulder their way through a horde of human beings and go sprinting toward cheap generic versions of better name-brand items. According to ComScore, U. Even the National Retail Federation, which has to represent both online and brick-and-mortar outlets but coined the term Cyber Monday in , notes than million people shopped on Cyber Monday specifically last year.
That may not sound "less hectic," but remember that all of those people are shopping either from work or from the comfort of their own home, unlike the roughly 46 million people actually braving stores on Black Friday. As DealNews points out, if you're shopping for clothes, shoes, beauty product, travel deals, laptops, data storage or Android phones, Cyber Monday is your best bet for all of it.
Consumers wake up early ready to shop at their favorite retailers for the items they've had their eye on all season. Receive full access to our market insights, commentary, newsletters, breaking news alerts, and more. I agree to TheMaven's Terms and Policy. By Danny Peterson. By Alicia Stein. Sponsored Story. By TurboTax. By Scott Rutt. By Vidhi Choudhary. By Tom Bemis.