A sommelier explains why a $15 bottle of wine can be marked up 400% in a restaurant
Mar 25, · I think a good compromise would be somewhere in the neighborhood of % mark-up from wholesale. That would make a $ (which would be around $ wholesale) bottle of wine sell for between $$ I can live with that, and maybe the restaurant can make enough so that their employees don’t have to live on government-assistance. Jun 24, · Dear Lara, Most restaurants start by pricing a bottle on a wine list at about three times the wholesale price, or about twice the price of retail. So, a bottle of wine you’d pay $20 for at a wine shop will typically go for about $40 at a restaurant. Of course, it varies.
Subscriber Account active since. And prices of wines by the glass are the most inflated. Instead, knowing a typical bottle holds five five-ounce servings, he recommends dividing the price of a bottle by five to figure out how much you're paying for a glass.
To find restaurants that "play fair" with their wine lists, Oldman provides a list of tips, including:. Avoid hotel restaurants. Ask about corkage fees. If so, then they are probably similarly rapacious when pricing the wine.
Go where the pros go. Follow them on social media or use Google to see where they are regulars. If that last tip appeals to you, Oldman himself is on Instagram and Twitter as markoldman. Insider logo The word "Insider". Close icon Two crossed lines that form an 'X'. It indicates a way to close an interaction, or dismiss a notification.
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Restaurant wine markup is based on the wine bottle cost: the price the bar pays to the vendor for the bottle of wine. Your competitor is probably not paying the same thing as you. They could be using a different vendor or have an advantageous relationship with that vendor. That bottle of wine purchased for $15 wholesale, then, quickly becomes a $45 bottle of wine, and it may be marked up by as much as % — plastering on a $75 price tag.
Hello there! I'm Dr. Vinifera, but you can call me Vinny. Ask me your toughest wine questions , from the fine points of etiquette to the science of winemaking. And don't worry, I'm no wine snob—you can also ask me those "dumb questions" you're too embarrased to ask your wine geek friends! I hope you find my answers educational, empowering and even amusing.
What and how are the markups on wines on restaurant wine lists determined? Is there a basic formula that most restaurants adhere to? Most restaurants start by pricing a bottle on a wine list at about three times the wholesale price, or about twice the price of retail. Of course, it varies. And I should mention that there are state laws and tax codes that make this formula more complicated in certain parts of the country. The biggest markup, proportionally, is usually for wines by the glass.
Jun 24, Dear Dr. Vinny, What and how are the markups on wines on restaurant wine lists determined? Dining Out Ask Dr. More In Dr. Vinny Ask Dr.
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