How to Make Your Own Explainer Video
How to make an explainer video. 1. Start by creating a new Adobe Spark Video project. Choosing the plus button in the Adobe Spark app will open a slide-based editor. Explainer videos are a growing trend and frequent client request. Join Ian Sansavera of Learn How To Edit Stuff to see how you can simplify these projects by creating customizable templates and presets. You’ll be able to drastically accelerate your turnaround time while creating great work.
They are usually short, educational clips that help your customers understand how your products and services work, as well as address frequently asked questions. Ultimately, explainer videos are an amazing tool for brand awareness, and increasing conversions. With all these great benefits, explainer videos are being used by more and more companies around the world.
InDropbox and Common Craft created a short video explaining their services, which resulted in 10 million sign ups. How to wash with summers eve were shocked to see such a response, and tech gurus starting talking more and more about explainer videos, spreading the trend across the globe.
Not long after that, several more viral videos popped up. This was only the beginning. Far from dry and boring, this video became famous for the way it leveraged the power of humor.
This is where the success lies. And from there, how to create explainer video trend only grew. Now, you can see almost every brand employing video content that attempts to connect with the audience on an emotional level. Short, value-packed content is perfect for deployment on social media, while also still engaging short attention spans. However, you might still be wondering if explainer videos are a good fit for your brand.
Here are a few reasons why you may wish to create an explainer video:. All of these reasons and more offer insight into why you need short and snappy content for your brand, like an explainer video. The videos also have a universal appeal because they are easy for diverse audiences to understand and you can also translate them quickly. Explainer videos can help you increase your conversions, but they can also address many other things such as customer issues, industry processes, industry news, and brand strategies.
They are highly versatile. You can use them for trade shows, conventions, sales pitches, corporate training, website placement, etc. Explainer videos help you stand out at trade shows and conventions. Trade shows are always competitive, but it is important to take advantage of the crowds and reel them in.
Having an explainer video playing in the background at your booth perhaps on a laptop or TV screenquickly shows onlookers what your brand is about. Similarly, using explainer videos at conventions is a great way of getting industry insiders excited about your new products or services. It creates an instant buzz and gets people talking. Explainer videos are great for a sales pitch because they can breakdown complex products and services for customers and clients.
The explainer video can help convey the ideas behind your product or service and also leave a lasting impression on the viewer. Corporate training can be boring at times, but explainer videos can add some fun.
More and more, companies are using explainer videos for a variety of training topics, especially for software basics such as project management and sales tools, like Asana and Salesforce etc.
Explainer videos ensure that your employees can easily retain important information. However, for the video to be effective, you will have to make sure that it captures not just what you do as a brand, but also how you differ from competitors.
Wondering what the magic formula for making an amazing explainer video is? Here are the qualities of an effective explainer video:. Your explainer video can use live action or animation to spread your message. The decision to go with one or the other depends on the nature of your business and audience type.
Here is a bit about each type of video to help you choose which format will work best for you. Live action explainer videos are great if you are selling tangible how to pleat a bishop dress for smocking like bread or razors, because people like seeing how the product looks in order to determine the quality.
Live action explainer videos are also appropriate for personalized services like restaurants and banks because they help people see your business in action. If you have a cool restaurant, you would want people to see it. However, producing high quality live action clips can be very expensive and time consuming. There are also limitations to what actors can do. For instance, not everyone can do stunts and intricate sets can be costly.
Most how to do crossovers in nba 2k9, if you have a global audience, catering to all cultures can be quite difficult when you use live action. This is where the animated explainer video comes in.
Additionally, animated explainer videos are also easy to brand because you can use your own color palette and logo. Just like cartoons, animated explainer videos appeal to a variety of audiences and can be easily dubbed in different languages by using multiple voice overs.
Being able to add localized voice over makes explainer videos absolutely perfect for appealing to a global audience. The next step is learning how to create an explainer video. Learn about the explainer video creation process to get started on your project today. Well produced educational videos are great, but their long length can cause learner retention issues. Nowadays a trend in elearning content has companies steering away from long lecture-style videos and choosing videos that are short and to the point.
Explainer videos deliver this information in an engaging way, taking normal retention rates up a notch. They are perfect for corporate training and new product launches. Want to know what great explainer videos look like? We found 5 great examples for you, so you can get inspired and start creating one right away. Mint uses 3D animation and linear motions to walk us through the how to create explainer video of their financial management software, with their upbeat voice over and graphics keeping viewers hooked.
The animation style keeps viewers engaged and the video what is les brown doing now throws in a bit of robot related humor. Amazon uses live action to depict how their revolutionary grocery stores work. A complex process is broken down into simple steps, showing customers how to create explainer video ease of use. Headspace uses quirky animation to deliver the customer pain points and offer simple solutions.
Their simple and straightforward style has a universal appeal and caters to all age groups. The actor is met with several interruptions, but she what if you take plan b when pregnant to do her thing, showing how the service simplified her life. This live action video is a great example of showing your audience the positive results of your services. So, begin your project today by finding the perfect voice over for your video.
Are you compiling a creative portfolio to showcase your strengths and win new clients? Learn how to make the most of your portfolio samples. Does your child possess natural voice acting talent? Here's what to consider in order to get your child into voice acting in When live-action movie sets shut down, one form of filmmaking was well-equipped to make the shift to remote work: animated movie production. Your email address will not be published. Subscribe to blog digest Email.
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Tools For Creating 2D Animations
Aug 26, · Screencast is probably one of the simpler ways to create an explainer video of your software. Essentially, you run software that records your computer screen as you use it, allowing you to show your actual software and how it works. Most screen recording software allows you to record your voice along with the screen recording, too. Aug 23, · Why Create Explainer Videos. Positive examples from the Dropbox and Common Craft’s explainer video, as well as the Dollar Shave Club, demonstrate why the videos went viral. However, you might still be wondering if explainer videos are a good fit for your brand. Here are a few reasons why you may wish to create an explainer video. Apr 02, · Check out some of our awesome explainer video templates and kits and assets: odishahaalchaal.com check out our full article on Explainer Videos: https.
You can pound your keyboard for months — trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. You can go to one of the many explainer video companies , you can hire a freelancer, or you can try to make one yourself. Each of those options has its pros and cons. There are a lot of options, including live action, whiteboard, screencast, and motion graphics animation.
Live action would be the best option for this, but showing the product in animation or whiteboard can also work well. If your business is software-based, you have the option of showing the software with a screencast. Animation and whiteboard can also work well. For businesses advertising a physical product or service, it often makes sense to actually show it with a video of real people.
Most cellphones now shoot in very high resolution, which is plenty for recording a live action explainer. I recommend that you buy a cheap cellphone tripod adapter. Static tripod shots are typically all you need. Make sure you record your video horizontally.
For lighting, natural light is often all you need. If you will be sitting and talking to the camera, place yourself next to a window. You can use a sheet of foam board to bounce the light onto the other half of your face.
To record a voice-over, find a quiet room. Place your phone on a flat surface and cover your head and phone with a thick blanket. Screencast is probably one of the simpler ways to create an explainer video of your software.
Essentially, you run software that records your computer screen as you use it, allowing you to show your actual software and how it works. Most screen recording software allows you to record your voice along with the screen recording, too. You also can place text onscreen. Camtasia is a very popular screen recorder with lots of advanced features.
There are also free alternatives such as CamStudio. Thankfully, there are websites such as GoAnimate that allow you to drag and drop pre-made scenes and characters and create your own video that way.
A couple of others are Biteable and Raw Shorts. Another type of animation uses simple paper cut-outs such as the videos from Common Craft. Something like this could easily be made with a few sheets of construction paper and an iPhone. These videos explain an idea in a very simple way that works extremely well.
You can plan out all your shots and draw them one by one while recording them with the time-lapse function on your phone. RSA Animate has some excellent examples of whiteboard videos. Write down as many ideas as you can think of. You can always cut it down if it ends up being too long. A great resource is speechinminutes. Most explainer videos use a problem-solution format where the problem is presented first and then the rest of the video explains how your idea solves the problem.
It really helps to read your script aloud. An explainer video can vary greatly in complexity, but most startups only need to simply tell people how their idea works. Simple explainer videos can be created by just about anyone. And if you run into any trouble, there are tons of tutorials available online for just about everything you can think of. And for many startups, every penny counts. About the Author: Sean Duran is the founder of Sean Duran Studios where he creates custom explainer videos using animation and live action.
Mice didn't have scroll wheels, some people. We often fall short of real success. How to Make Your Own Explainer Video Home Marketing Last Updated on August 26, You can pound your keyboard for months — trying to craft perfect copy that succinctly explains your product or service, but sometimes all you really need is a great explainer video. Something that sits front and center on your home page and delivers your message perfectly.
No matter what, your company will benefit from having any sort of explainer video. Live Action For businesses advertising a physical product or service, it often makes sense to actually show it with a video of real people. Screencast Screencast is probably one of the simpler ways to create an explainer video of your software.
Start with the Script — Explainer Video Examples No matter which type of explainer video you decide to go with, always start with a script.
The more you plan out before making the video, the better the video will be. Start Making Explainer Videos An explainer video can vary greatly in complexity, but most startups only need to simply tell people how their idea works.
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